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Small business owners are always thinking about how to maximize their social media presence, but the platforms are constantly changing and have morphed from entirely free to paid (if you want to get exposure, that is). In Manta’s most popular webinar to date, “Social Media is Pay to Play—Learn How to Make It Pay Off,” social media expert Susan Tucker teaches attendees how to make social media campaigns pay off.

During the webinar, you will learn all of this and more:

Why paid social media advertising should be a part of your marketing strategy.
How to create social media goals.
How to choose the platforms that are best for your specific needs.
Specific strategies for creating highly targeted, trackable and effective ads.

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